For practitioners juggling manual segmentation and building insights from ESPs or CRMs, Wunderkind’s Audiences application is a game-changer, designed to put invaluable insights right at their fingertips. While many ESPs or CRMs offer basic segmentation tools, they lack the scale and precision that Audiences delivers. Wunderkind’s identity network—tracking consumer behaviors across thousands of websites—provides marketers with deep historical data and behavioral patterns far beyond what a brand can see on their own website alone. This unique advantage allows Audiences to identify meaningful consumer trends and intent signals that owned channel managers can activate instantly, making the path from insight to revenue seamless.
This AI-powered tool quickly surfaces key audience opportunities and intent signals, from identifying customers with high purchase potential to those showing interest in specific categories or products. In fact, Wunderkind also tracks anonymous and unknown traffic on a brand’s website, creating a profile of and storing their behavioral history that is unlocked as soon as that individual is either identified as a known contact or converts into a marketing opt-in. Of course, Wunderkind significantly boosts the ability to identify known contacts in the moment, including when the brand’s first party cookie may have expired or been cleared. It’s also worth noting that ESPs can not harness deep intent signals and browse and click behavior at the scale of a Wunderkind. They are great at sending emails, but Wunderkind’s Audiences application goes far beyond their capabilities creating even more opportunities to trigger them to send off revenue generating messages.
For Molly Delp, Vice President of E-Commerce at True Botanicals, Audiences is a critical upgrade: it “shortens our timeline to execution,” allowing her team to focus on high-impact work while automatically unlocking new segments based on real-time behavioral insights. With Audiences, practitioners can move faster, leveraging tailored data insights instead of spending valuable hours manually analyzing web behavior data.
For marketers used to crafting segments manually, Audiences delivers a level of automation and precision that quickly identifies the “who,” “what,” and “when” of potential engagement opportunities. Rachel Waldstein, Senior Director of Customer Lifetime Value at Wolverine Worldwide, noted that with Audiences, her team can leverage “incredible volume” of behavioral insights, allowing them to optimize remarketing strategies and adjust the frequency of SMS and email campaigns based on consumer intent.
Molly Wallace Kerrigan notes how Audiences offers her team immediate, data-driven suggestions to connect with users at exactly the right time and frequency. This level of precision has been pivotal, helping her team send “smarter decisions about who they’re sending to and the frequency of their messages,” without having to over-message or second-guess audience preferences.
For Lauren Zarzour at Kendra Scott, Audiences creates a bridge between on-site and off-site engagement, making her team more agile and freeing up time to focus on creative strategy instead of complex segmentation. This integrated approach “gives us a lot of flexibility…to adjust how we capture on the site and partner well with our e-commerce team,” she shares, pointing out that Wunderkind provides the insights needed for precise, highly relevant messaging. Additionally, Audiences speeds up the ability to identify the right customers who will convert on a back in stock, low stock, or price drop opportunity. Not having to manually manage those segments is a huge time savings and an example of AI surfacing the most meaningful revenue opportunities.
With Audiences, practitioners are empowered to move beyond manual segmentation into a world where their data automatically reveals valuable opportunities, setting them up for faster and higher returns. By automating insights and serving up optimized segments, Wunderkind’s Audiences frees practitioners to focus on human-driven strategies—turning them into true “revenue champions” for their brands.
If you think your organization could benefit from this level of data intelligence to elevate your efforts and impact to top line revenue, reach out and we’ll help you make the case.
Author
Tim Glomb + AI
Tim is a 20+ year brand marketer that has procured various MarTech solutions to drive outcomes for the likes of Mark Cuban Companies and private equity owned global brands. He jumped the fence to the solution side of MarTech as a VP for Wayin, Cheetah Digital, Marigold and Wunderkind. His experience as a marketer looking for revenue driving solutions, along with helping develop those solutions, gives him a unique perspective in creating content that bridges the gap between client & technology.