As consumers, we frequently switch between devices and websites throughout our shopping journey. For marketers, this presents a major challenge: How can you maintain a consistent view of your customers and deliver personalized experiences across various touchpoints? Cross-site and cross-device identification capabilities enable brands to accurately track and engage users across multiple channels, even in a world moving away from third-party cookies.
What is Cross-Site and Cross-Device Identification?
Wunderkind’s cross-site and cross-device identification allows us to persistently identify users as they move across different client sites and devices. Powered by Wunderkind’s vast ID Graph, this technology ensures that even when traditional third-party cookies expire, brands can still recognize and engage users.
This continuous identification is key to delivering personalized marketing messages that are relevant and timely, no matter where the customer interacts with your brand. It helps marketers unlock the full potential of their customer data, creating more opportunities for meaningful engagement and driving superior campaign performance.
How Does It Work?
At the heart of this capability is Wunderkind’s proprietary ID Graph, which generates a unique cross-site ID for each user. This ID is created using a variety of data signals, such as IP addresses, browser versions, and device types. These signals allow Wunderkind to consistently track users, even when they switch between sites or devices.
Wunderkind combines deterministic identification—where users can be definitively recognized, such as through logged-in data—with probabilistic identification. Probabilistic identification is an advanced technique that uses a combination of signals to approximate who a user is when deterministic data isn’t available. This method enables Wunderkind to continue tracking user behavior with high accuracy, even when third-party cookies are unavailable.
Why Does This Matter for Brands?
The business value of cross-site and cross-device identification is enormous. Wunderkind’s ability to maintain a persistent view of user behavior means you can track the entire customer journey, no matter how fragmented it may be. As users switch from mobile to desktop, or browse different sites within the Wunderkind network, we can ensure that their preferences and behaviors are fully captured and understood.
This leads to significantly more effective marketing personalization. Wunderkind clients benefit from tailored marketing messages that reflect a customer’s entire journey, rather than isolated interactions. The result? Higher engagement, more conversions, and an overall increase in revenue.
What Makes Wunderkind Different?
What sets Wunderkind apart is the sheer scale and quality of our data network. Wunderkind’s partnerships with top-tier eCommerce brands provide access to a robust network of users and data points that other vendors simply can’t match. This level of accuracy and persistence in user identification makes it difficult for competitors to replicate the success our clients experience with Wunderkind.
Moreover, Wunderkind’s approach enables us to start collecting actionable data earlier in the customer journey, such as when users view product categories or engage with content. This gives brands the ability to trigger high-intent messages sooner than they could with traditional methods, ensuring that every opportunity to engage is maximized.
The Power of Probabilistic Identification
Wunderkind’s use of probabilistic identification is another key differentiator. While probabilistic techniques alone may not be sufficient to send triggered emails for most vendors, Wunderkind’s approach combines first- and third-party signals to create a highly accurate picture of user behavior. This combined approach allows us to send personalized messages at critical points in the customer journey—such as product or category abandonment—where other vendors may struggle to identify users down to an email address or phone number.
Key Benefits of Wunderkind’s Cross-Site and Cross-Device Identification
Persistent Identification: Track users across the web without relying solely on third-party cookies, ensuring continuous identification across sites and devices.
Comprehensive User View: Gain a holistic view of the customer journey, enabling more personalized and impactful marketing messages.
Competitive Advantage: Outperform other solutions with advanced identification methods that ensure higher accuracy and early engagement.
Scalable Across Networks: Leverage Wunderkind’s extensive network of eCommerce and publisher clients to enhance the accuracy and reach of your marketing efforts.
Improved Marketing Performance: Drive stronger engagement, higher conversions, and superior revenue outcomes with more targeted and timely marketing campaigns.
Wunderkind Identity’s cross-site and cross-device identification represents a major leap forward in customer tracking and engagement. By maintaining a persistent view of users across multiple sites and devices, we enable marketers to deliver truly personalized experiences at every touchpoint. Whether through deterministic or probabilistic methods, Wunderkind ensures that your brand stays connected with customers throughout their journey, resulting in unmatched marketing performance and a significant competitive advantage.