It’s the biggest season of the year for retailers and it’s just around the corner. That’s right, it’s time to gear up for Black Friday and Cyber Monday (BFCM). The 2024 BFCM season promises to be even more dynamic and competitive, with unique challenges and opportunities for retailers to boost their revenue.
Below, we’ve got a guide that will help you in your preparations for BFCM, as well as guides that are tailored specifically to your industry. Keep reading to get some tips and find your guide.
Early preparation is key
With the holiday shopping season starting earlier every year, it’s crucial to have your marketing strategies, campaigns, and technological implementations ready well before Halloween. In 2023, eMarketer data showed that holiday spending began as early as the first half of October. This trend is expected to continue, so the earlier you start, the better. This means locking in your partners, too – get your identity resolution solution in place ASAP.
Rethink your advertising strategies
The 2024 election cycle is bringing about increased political ad spending, making it harder for retailers to stand out. This increased competition for ad space is driving up costs, so consider reallocating some of your budget to owned channels like email and text messaging, where you can have more control and lower costs. Text messaging, in particular, is a powerful tool for direct and personal communication with customers.
Leverage first-party data
While Google is pivoting on third-party cookie access, putting the responsibility in the hands of consumers, it’s still important for marketers to capitalize on first-party data instead of relying on the third-party cookie. Collecting consent-based, first-party data allows you to create hyper-personalized marketing messages that resonate with your audience. Implementing identification solutions early on will ensure you can capture and use this data effectively by the time the holiday season kicks in.
Optimize your mobile experience
Mobile devices continue to dominate holiday shopping. In previous years, mobile accounted for a significant portion of both website visits and conversions during Cyber Week. Ensuring your website is optimized for mobile should be a top priority, followed by enhancements for desktop and tablet experiences.
Manage cart abandonment
Cart abandonment spikes during the holiday shopping season as consumers browse and compare deals. Implementing strategies to capture and retarget these shoppers can significantly boost conversions. Personalized emails and texts reminding customers of their abandoned carts and offering incentives can help bring them back to complete their purchases.
Download our comprehensive BFCM Playbook
To navigate the complexities of the 2024 BFCM season, download our comprehensive BFCM Playbook. This ebook is packed with insights, data, and actionable strategies to help you maximize your revenue during this crucial period.
Download the BFCM Playbook
Explore our industry-specific eBooks
In addition to the BFCM Playbook, we have created specialized ebooks for key retail verticals. Each ebook is tailored to address the unique challenges and opportunities within these sectors:
1. Apparel: Discover strategies to enhance your brand’s visibility, optimize product recommendations, and create compelling offers that drive sales in the highly competitive apparel market. Download Now
2. Footwear: Learn how to leverage trends, optimize your online store, and utilize data-driven marketing techniques to attract and retain footwear shoppers. Download Now
3. Beauty & Health: Get insights into the latest consumer behavior trends in the beauty and health industry, and learn how to create personalized experiences that resonate with your audience. Download Now
4. Jewelry & Accessories: Find out how to highlight the unique aspects of your products, create compelling visual content, and build lasting relationships with customers in the accessories and jewelry market. Download Now
Each of these ebooks is designed to provide you with the tools and knowledge you need to excel in your specific vertical during the BFCM season and beyond. Download your copies today and start preparing for a successful holiday season. Or, if you prefer to watch our tips in video form, you can watch our BFCM webinar below.