We’re thrilled to announce a powerful new advancement within Wunderkind Analytics: Pulse — your real-time command center for marketing performance. And now, we’re taking it a step further with the release of our latest innovation: the Onsite Widget.
Pulse was built with one goal in mind: to help marketers make faster, smarter decisions with live insights across the full customer journey. Whether you’re tracking revenue trends, optimizing triggered messaging funnels, or now — measuring onsite engagement and opt-in performance in real-time — Pulse gives you the data you need, exactly when you need it.
Why Pulse? Because Real-Time Matters
In today’s marketing landscape, agility is everything. Campaigns launch faster, consumer behavior shifts daily, and success hinges on your ability to make data-informed decisions in the moment — not just after the fact.
That’s where Pulse comes in.
It delivers instant visibility into the key performance indicators that drive growth. No more digging through multiple platforms or waiting for end-of-week reports. With Pulse, your team can act quickly, test confidently, and continuously optimize performance.
What’s Inside Pulse?
Pulse currently includes three powerful widgets, each built to unlock a different layer of insight:
Revenue Widget
Monitor revenue performance across channels with the ability to:
- Analyze real-time revenue trends.
- Compare Google Analytics 4 (GA4) attribution with Wunderkind’s Click+24 model.
- Break down revenue by channel to see what’s truly driving results.
Abandonment Messaging Funnel Widget
Get a full-funnel view of your triggered messaging program. With this widget, you can:
- Track key metrics like eligibility rate, identification rate, and series send rate by channel.
- Understand reasons for suppressed sends (unsubscribes, frequency caps, etc.).
New! Onsite Widget
Just launched, the Onsite Widget gives marketers a real-time pulse on onsite performance and email capture health. With it, you can view:
- Impression Rates – See how often shoppers are viewing your onsite experiences.
- Email Opt-In Rates – Measure how effective your captures are at converting visitors into subscribers.
- Conversion Rates – Understand how many of those subscribers go on to become customers.
- Opt-Ins by Channel – Break down opt-ins by traffic source to identify your highest-value acquisition channels.
- (Coming soon!) Revenue from Email Opt-Ins – Track the revenue directly attributed to converted email subscribers.
This widget offers performance marketers visibility into what’s happening on site — minute by minute. It arms you with the insights needed to test new creatives, tweak timing, or double down on high-converting experiences.
Built for Action, Not Just Analysis
Pulse isn’t just another reporting tool. It’s built to drive action.
By consolidating real-time data from across your marketing channels, Pulse helps you:
- Identify trends the moment they emerge.
- Pinpoint friction in your funnel before it impacts revenue.
- Compare attribution models to see where you’re getting the most accurate picture of performance.
- Uncover opportunities to boost conversions and increase ROI.
And with more widgets in the pipeline, Pulse will continue to evolve into your all-in-one marketing intelligence hub.
Getting Started Is Easy
Pulse is available now in Wunderkind Analytics.
To access:
- Head to platform.wunderkind.co and log in using your existing credentials.
- Click Analytics in the left-hand menu.
- Select Pulse to dive into your real-time dashboards.
From there, you can explore each widget and start discovering insights that drive performance.
What’s Next?
This is just the beginning for Pulse. With the Revenue, Abandonment Funnel, and Onsite widgets now live, we’re already working on expanding Pulse’s capabilities. Expect even more granular insights, customizable views, and intelligent benchmarks in future releases.
For a deeper dive into how to get the most out of Pulse — or if you’re looking for use cases tailored to your team — check out our Help Center or connect with your Wunderkind representative.