Brands today have access to more customer data than they know what to do with. We’re talking trillions of clicks, billions of device IDs, and enough abandoned shopping carts to start a junkyard. Yet despite all this data, the vast majority of brands still struggle to truly know their customers—especially when they switch devices or engage with different touchpoints.
To stay competitive, brands need to connect the dots and recognize who their customers really are, no matter where or how they interact. Pair identity resolution with customer intent signals—the subtle clues that reveal what a shopper wants, likes, or is about to buy—and you’ve got a powerhouse strategy for driving revenue.
Our latest guide, Unlocking the Power of Identity Resolution, is a must-read for marketers who want to identify anonymous traffic, convert it into engaged customers, and drive revenue like never before. In this guide, we explore four key ways that identity resolution and intent signals can help you deliver personalized, real-time messaging that turns casual browsers into loyal buyers.
Identify Anonymous Visitors and Personalize Messaging
Many brands believe their email service provider (ESP) or customer data platform (CDP) is enough to recognize visitors. Unfortunately, that’s seldom the case. First-party cookies expire, people switch devices, and privacy features block third-party trackers. This is where an identity resolution partner becomes essential—they can recognize anonymous visitors across multiple sessions and devices, stitching together a unified profile that your ESP or CDP simply can’t match.
For example, imagine a customer visits your site on their work laptop but leaves without making a purchase. Later, they come back on their mobile phone. Without identity resolution, you’d see two different “anonymous” users. But with an identity solution, you can recognize this returning visitor, learn from their previous activity, and serve a personalized message, like a discount reminder on the product they browsed.
Footwear retailer Wolverine Worldwide partnered with Wunderkind to enhance engagement by identifying anonymous website traffic and triggering personalized re-engagement emails. With Wunderkind’s suite of performance marketing tools, Wolverine Worldwide saw revenue uplifts of 15-20%.
Use Behavioral Signals to Trigger Abandoned Cart Messages
Abandoned carts are a marketer’s nightmare—but also a huge opportunity. Behavioral signals, like adding items to a cart and then leaving the site, allow you to send timely, relevant reminders to bring shoppers back. A well-timed abandoned cart email or text—especially one with an incentive like free shipping or a limited-time discount—can significantly improve recovery rates.
Leading beauty brand True Botanicals turned to Wunderkind to address this challenge. By recognizing more of its website traffic and using customer intent signals to trigger highly personalized emails and texts, True Botanicals saw a remarkable 122% increase in revenue. Thanks to Wunderkind’s ability to identify returning users across devices and trigger reminders, Wunderkind now accounts for 10% of the brand’s total digital revenue.
Nurture Relationships with Lifecycle-Based Messaging
Customers are at different stages of their journey with your brand—some are first-time visitors, others are loyal customers, and some haven’t made a purchase in a while. Lifecycle signals help you tailor your messaging based on where customers are in this journey, ensuring they receive relevant, timely offers that encourage them to stick around. For instance, new customers might appreciate a welcome series with an introductory discount, while loyal customers could enjoy early access to new collections or VIP offers.
Neurohacker Collective partnered with Wunderkind to optimize their messaging across various channels, including email and SMS, to engage their audience more effectively. This approach helped them align their marketing strategies with their brand mission, ultimately increasing sales and enhancing customer engagement.
Activate Re-Engagement Campaigns for Dormant Customers
It’s common for customers to go dormant, but that doesn’t mean they’re gone forever. Transactional and lifecycle signals can alert you to customers who haven’t interacted with your brand in a while. By setting up re-engagement campaigns, you can win them back with targeted incentives or exciting product news.
Wunderkind has helped numerous clients re-engage dormant customers through strategic use of tools like Catalog Text Modules, which reach users weeks or even months after their last visit. These texts are triggered by product status changes, such as low stock, back-in-stock alerts, or price drops, and are designed to bring lapsed customers back to the site. Clients like Case-Mate have benefited from these strategies, with Wunderkind’s email and text solutions driving 19% of their total digital revenue.
The Wunderkind Identity Resolution Difference
Implementing a powerful identity resolution strategy requires more than just a solid data stack. That’s where Wunderkind’s expertise comes in. Wunderkind’s identity solutions, like PrivacyID, are designed to recognize users across devices and sessions in a privacy-compliant way. Their platform integrates seamlessly with your existing tech stack, enhancing performance across email, text, and advertising channels. With Wunderkind’s proprietary data and the Wunderkind Identity Network—comprising over 1 billion consumer profiles—you’re able to recognize and re-engage customers with unmatched accuracy.
In the digital age, the brands that win are the ones that truly know their customers. By leveraging identity resolution and intent signals, you can create revenue-generating messages that resonate with each customer’s unique journey.