Think Your ESP Is Enough? Here’s Why It’s Leaving Revenue on the Table

For many marketers, it’s easy to assume that an ESP alone captures all possible triggered messaging opportunities. Most believe their ESP is identifying and reaching every relevant contact, understanding every intent signal and capturing the full potential of triggered messaging revenue. This is not true.
ESPs are often limited, recognizing only logged-in users or existing email opt-ins where a cookie still persists—missing out on vast amounts of site traffic. ESPs also struggle at collecting ALL behavioral insights that could drive significant revenue. This is where Wunderkind’s identity resolution service changes the game, identifying far more contacts and capturing deeper intent signals, which allows for more triggered messaging opportunities and more personalized, optimized campaigns.
for instance, and ESP will only collect the behavioral data. It can see from a known contact. And usually it can’t collect much of that intent. Wunderkind on the other hand, collects click, and browse information—rich intent signals—on every device that visits your site, even ones that are not opted in yet. Wunderkind also helps you convert those new contacts to opted-in marketable leads. And all of their intent is unlocked the moment they opt in. This gives you a tremendous head start over your ESP’s ability to understand unknown contacts when they are converted to known.

Brian Best, a digital marketing expert with years of experience using Wunderkind across brands, explains, “Wunderkind’s technology identifies more anonymous traffic, transforming potential missed opportunities into actionable leads.” Instead of only connecting with known users, Wunderkind activates the historical data behind previously anonymous visitors and allows brands to trigger abandoned cart reminders, browse abandonment messages, and other high-intent campaigns that your ESP alone can’t deliver effectively.