In today’s digital age, businesses face a growing challenge — over 90% of web traffic remains anonymous. This means that most of your potential customers are browsing your website, but you have no idea who they are. They leave without making a purchase, and many are lost forever. As the push for consumer privacy grows and third-party cookies are phased out, it’s become harder than ever to identify visitors and create meaningful, personalized experiences.
Enter Wunderkind’s Identity Network. This cutting-edge solution enables marketers to bridge the gap between anonymous web traffic and actionable first-party data, offering a more personalized, data-driven approach to engaging customers. In a world where cookie tracking is becoming obsolete, Wunderkind’s Identity Network allows you to recognize and understand consumer behavior at scale. This not only drives performance and improves targeting, but also delivers significant, sustainable boosts to your owned channel revenue streams.
The Wunderkind Identity Graph: The Core of the Network
At the heart of Wunderkind’s Identity Network is our Identity Graph — a comprehensive and proprietary database that stores and manages vast amounts of e-commerce, travel, and publisher client data collected by Wunderkind.
This cross-site identification is enabled through the use of third-party cookies and other non-cookie-reliant technologies, resulting in increased identification rates and business value for Wunderkind’s clients. Wunderkind’s Identity Graph works by utilizing first-party identification, as well as using a cross-site ID for each visitor. It leverages users’ deterministic identification, cookies, and other non-cookie-based signals to persistently identify individuals across the network of Wunderkind’s client sites.
Together, these methods allow Wunderkind to track users across devices and platforms, boosting identification rates and enabling more effective marketing.
How Wunderkind’s Identity Network Drives Business Value
The numbers speak for themselves. Wunderkind’s Identity Graph increases identification rates by 20-50% beyond what traditional first-party data alone can achieve. This means that a larger portion of your audience becomes reachable, leading to better targeting, enhanced personalization, and more effective marketing campaigns. Ultimately, our technology drives measurable revenue gains for brands — Wunderkind clients collectively generate over $5 billion in digital revenue annually.
Wunderkind’s proprietary cross-site identification capabilities give it a competitive edge, allowing it to deliver results that few competitors can match. By leveraging its extensive network of top publishers and e-commerce clients, Wunderkind offers unmatched scalability and accuracy, enabling brands to turn anonymous traffic into loyal customers.
A Vital Tool for Marketers
Wunderkind’s Identity Network and Identity Graph are vital tools for marketers in the privacy-first, cookie-less era. By leveraging first-party data, advanced machine learning, and cross-device tracking, it allows businesses to recognize, target, and engage their customers more effectively. With privacy and compliance built in, the network not only drives performance but also ensures that businesses are prepared for the future of digital marketing.
If you’re ready to unlock the full potential of your web traffic and drive measurable results, Wunderkind’s Identity Network is your key to success.
