In the travel industry, data isn’t just abundant—it’s overflowing. Trillions of clicks, billions of searches, and countless abandoned itineraries tell us one thing: travelers are looking for experiences. But despite all this data, most travel brands struggle to truly know their customers—especially when they switch devices or engage across multiple touchpoints in their booking journey.
To win in travel, brands need to connect the dots. Identity resolution allows you to recognize and understand your travelers, no matter where or how they interact with your brand. Pair this with customer intent signals—those subtle cues that reveal destination preferences, travel timing, or booking readiness—and you have a formula for turning dreamers into loyal travelers.
Our guide, Unpacking the Power of Identity Resolution in Travel, explores four essential ways travel brands can leverage identity resolution and intent signals to personalize every touchpoint and drive bookings like never before.
Identify Anonymous Visitors and Deliver Personalized Messages
Many travelers research trips anonymously before they’re ready to book. They might browse flights on their laptop during lunch, then revisit their search later on their mobile phone. Without identity resolution, these interactions appear as separate, disconnected users.
Identity resolution bridges this gap, recognizing travelers across devices and sessions. By piecing together a unified profile, you can deliver personalized messages tailored to their journey.
For example, a potential traveler researching hotels in Bali could receive a personalized follow-up email featuring special offers for their selected dates. Leading travel brands have seen significant booking increases by partnering with identity resolution experts like Wunderkind, who help identify anonymous traffic and convert it into real bookings.
Use Behavioral Signals to Recover Abandoned Itineraries
Abandoned booking carts are common in the travel world—but they also represent huge opportunities. Behavioral signals, like selecting flights or hotels and then leaving the site, allow you to trigger timely reminders that encourage travelers to complete their booking.
For instance, sending a personalized email highlighting their saved itinerary, paired with an exclusive discount or incentive like free upgrades, can significantly increase recovery rates. With Wunderkind, travel brands have unlocked double-digit revenue growth by leveraging intent-driven, real-time messaging.
Nurture Travelers Through Lifecycle-Based Messaging
Travelers are at different stages of their journey—some are planning their first trip, others are frequent flyers, and some haven’t booked in years. Lifecycle-based messaging tailors your communications to their specific needs, ensuring relevance at every stage.
First-time visitors could receive a welcome series with destination recommendations, while loyal travelers might be offered VIP perks or early access to exclusive deals. By aligning messages with a traveler’s stage in the booking journey, you not only increase engagement but also foster long-term loyalty.
Re-Engage Dormant Travelers With Smart Campaigns
Travelers who haven’t booked in a while aren’t lost causes—they’re opportunities. Transactional and lifecycle signals can help identify these dormant users, allowing you to re-engage them with targeted campaigns.
For instance, you could send notifications about fare drops, limited-time vacation packages, or updates on previously searched destinations. With tools like Wunderkind’s Catalog Text Modules, travel brands can re-engage users even months after their last visit by highlighting changes like price reductions or low availability.
Implementing a robust identity resolution strategy takes more than just good data—it requires expertise. Wunderkind’s identity solutions are privacy-compliant and designed to integrate seamlessly into your existing tech stack. By recognizing users across devices and leveraging proprietary data, Wunderkind helps travel brands deliver hyper-personalized messages that drive bookings, re-engage travelers, and boost revenue.
With over 1 billion consumer profiles in the Wunderkind Identity Network, you’ll gain the power to recognize and connect with your audience at an unparalleled level.
Download the guide: Unpacking the Power of Identity Resolution in Travel