Why Brands Keep Coming Back to Wunderkind’s Identity Network for Superior Results

Wunderkind’s identity network is a transformative solution for marketing practitioners focused on engaging website visitors and driving revenue. Leveraging data from over 9 billion devices across thousands of sites, Wunderkind enables brands to identify and connect with both known and anonymous visitors in ways that traditional ESPs simply can’t. While many brands initially turn to ESPs for customer segmentation and outreach, these platforms are limited to the data collected on the brand’s own site. Wunderkind’s identity network, however, delivers a comprehensive view by capturing browse, click and purchase behavior, even when the ESP cannot identify a site visitor. Wunderkind’s AI capabilities also identify aggregate behavior across known contacts to surface insights and suggest actionable campaigns to engage and deliver optimized offers via owned channels This broader perspective allows practitioners to recognize visitor behaviors, personalize messaging, and drive real-time engagement that requires far less manual efforts and would be impossible for an ESP to understand. Wunderkind on top of your ESP is the approach clients take to generate more opportunities for triggered messaging to drive revenue.

Rachel Waldstein from Wolverine Worldwide shared that the identity network “makes sure we’re identifying more visitors to our website, allowing us to recognize the right moment to serve each customer”​. Unlike standard ESP tools that often miss out on behavior-based signals due to limited data, Wunderkind’s graph makes it possible to identify valuable intent signals like specific product views, category interest, or repeat visits—even when a user is anonymous. Once opted-in to the brand’s own database, that historical data is actioned instantly to create optimized offers. Of course it happens in real-time for known contacts. For marketers, this means the right message reaches the right audience, maximizing engagement and impact.

Many brands have tested other identity solutions and even attempted to replicate Wunderkind’s capabilities with their ESPs, only to find they fall short. Brian Best, a digital marketing professional with extensive experience implementing Wunderkind across several brands in 8 years, has encountered this directly. His team tested other identity solutions but realized quickly that they couldn’t compete. “We tried moving to a new ESP, only to find it couldn’t replicate what Wunderkind offers,” he explained, highlighting that other tools lacked Wunderkind’s extensive device-level insights and unmatched accuracy. Best shared that “Wunderkind’s identity network allows us to credibly make statements about customers with a high propensity to buy,” letting his team focus their energy on high-value conversion strategies​.