Wunderkind is thrilled to announce the expansion of its industry-leading text messaging product to Australia. Previously available only in the US, UK, and Canada, this move marks a significant step in broadening our global footprint and empowering brands to reach their audiences in one of the most promising markets for personalised, one-to-one messaging. As we launch in Australia, our text messaging product will be in beta, allowing us to refine and optimise the experience for brands looking to maximise customer engagement.
Why Text in Australia?
Australian consumers are uniquely receptive to text marketing. A recent study revealed that 87% of Australians express interest in receiving text messages from brands, and with an impressive 98% open rate for text messages, it’s no surprise that text has become a trusted communication channel. Wunderkind Text harnesses this potential by helping brands tap into this receptive audience, driving revenue through personalised messaging at scale.
High-Level Benefits of Wunderkind Text in Australia
1. Enhanced Revenue and Engagement: Wunderkind Text is designed to be a top-performing digital revenue channel. Leveraging Wunderkind Identity to scale one-to-one messages not only boosts performance but also enhances customer engagement and loyalty. Our innovative Identity technology ensures that every message is highly personalised, leading to better results and unmatched engagement.
2. Cross-Channel Harmony: Seamless integration between email and text ensures a cohesive communication strategy. Brands can manage both channels in harmony, optimising frequency and content cadence to avoid overlap and deliver maximum impact.
3. Localised Expertise: Our Australian-based Customer Success Managers (CSMs) offer timely support tailored to the local market. This includes geo-targeted strategy recommendations, compliance guidance, and best practices customised to Australian shopping behaviours.
4. Scalable and Compliant List Growth: Building a high-quality subscriber list is critical for success. Wunderkind offers a best-in-class list growth solution that typically outperforms competitors by 2-3x. Additionally, our opt-in strategies, including double opt-in options, meet rigorous compliance standards such as GDPR and CCPA, ensuring both trust and scalability.
5. Optimised Costs Across Channels: Text messaging is a premium channel compared to email, but Wunderkind maximises returns by focusing on the right audiences for each platform. This strategy drives revenue efficiently, reducing costs while scaling results.
How Wunderkind Identity Sets Us Apart
Wunderkind Identity is at the core of why we’re the best solution for text in Australia. We host the largest first-party set on the market that deterministically identifies site visitors, enabling brands to grow both email and text lists at an unmatched scale. By seamlessly integrating customer identification across channels, we transform fragmented data into actionable insights that power highly personalised, one-to-one messages.
Whether it’s cart abandonment, browse abandonment, or other key touchpoints, Wunderkind Identity ensures that every interaction is tailored to the individual. This not only enhances engagement but also drives significant revenue growth. Unlike cookie-reliant solutions, our advanced identity network ensures compliance while delivering unparalleled results, making us the ideal partner for brands looking to succeed in the Australian market.
Unlocking Opportunities for Brands in Australia
Launching a text marketing programme in Australia has never been easier. Wunderkind takes care of complex logistics like aggregator relationships and application processes, so you can focus on strategy and results. Whether you’re an existing client or exploring Wunderkind for the first time, our team of experts is here to guide you every step of the way.
For brands already using Wunderkind’s services in other regions, the expansion to Australia offers a unique opportunity to leverage our proven strategies in a new market. If you’re considering text marketing for the first time, this is the perfect time to capitalise on Australia’s growing appetite for personalised mobile communication.
Why Choose Wunderkind?
Wunderkind stands apart in the text messaging space. With decades of experience and a renowned identity solution, we deliver personalised, impactful messages at an unparalleled scale. Our approach not only drives revenue but also creates a superior user experience by integrating channels and optimising every touchpoint of the customer journey.
Get Started with Wunderkind Text in Australia
If you’re an existing Wunderkind client, reach out to your representative to explore how our beta text messaging product can enhance your strategy in the Australian market. Your feedback will be invaluable in helping us refine and optimise the experience. New to Wunderkind? Fill out our contact form to get started, and a team member will be in touch to discuss how we can help your brand reach new heights with Wunderkind Text.
Australia represents an exciting frontier for brands looking to connect with consumers on a deeper level. Don’t miss this opportunity to stay ahead of the competition and transform your communication strategy with Wunderkind Text. The future of personalised marketing in Australia starts now.