Wunderkind’s ability to scale personalized, performance marketing campaigns is powered by our robust Identity Network, which recognizes over 9 billion devices and 1 billion consumer profiles annually.
Although Google has slowed its efforts to remove third party cookies from Chrome, Wunderkind remains dedicated to ensuring we are privacy-first in all of our innovation. Built on first-party data and compliant with the strictest privacy regulations, Wunderkind Identity allows us to deliver unprecedented revenue growth for our clients, without relying on third-party cookies. From obtaining industry-leading certifications to following best practices and advanced encryption techniques, Wunderkind ensures that data protection and consumer trust remain central to our mission. Below, we explore the core elements that make Wunderkind a leader in privacy compliance: industry certifications, encryption standards, and best practices.
A Privacy-Focused Approach
Wunderkind is dedicated to maintaining the highest standards of data protection and privacy. In a world where data is often seen as the new currency, safeguarding user information while ensuring transparency is essential for building and preserving trust. Privacy is not an afterthought at Wunderkind; it’s foundational to how we design and deliver our marketing solutions. In fact, Wunderkind PrivacyID is built on a robust foundation of first-party insights such as purchase history, website activity and other behavioral data, to give retailers and other brands an alternative to tracking cookies.
Our commitment is reflected in our adherence to privacy regulations such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States and similar U.S. state privacy laws. This compliance extends to providing users with rights to their data, including the ability to request data deletion, access, or opt-out of data collection. Wunderkind goes beyond baseline legal compliance by implementing privacy-first practices that allow our clients to confidently operate within regulatory frameworks while delivering exceptional revenue performance.
Industry-Leading Certifications: SOC2 and ISO 27001
A testament to Wunderkind’s privacy commitment is our achievement of industry-leading certifications. In 2024, we proudly renewed both our SOC2 and ISO 27001 certifications, reaffirming our dedication to data security and privacy.
Acquiring and maintaining both SOC2 and ISO 27001 certifications is no small feat. These certifications demonstrate that Wunderkind is not only committed to meeting the latest security standards but also sets a high bar in the industry for data privacy and security.
Advanced Data Protection Through Encryption
Data security doesn’t end with certifications. Wunderkind implements advanced encryption protocols to protect data both in transit and at rest. This ensures that any sensitive information, whether personal identifiers or user activity data, is safeguarded from unauthorized access at every stage of its journey.
Data encryption is critical for preventing breaches and protecting user privacy. At Wunderkind, we use strong encryption algorithms to secure all data that passes through our systems. Whether data is stored in our databases or transferred between systems, it remains encrypted and shielded from malicious actors. By employing these standards, Wunderkind ensures that even in the unlikely event of unauthorized access, the data remains unreadable and unusable, adding an extra layer of protection for our clients and their customers.
Privacy Compliance Best Practices
Wunderkind’s commitment to privacy extends beyond compliance with laws and certifications; we also adhere to industry-leading practices that help ensure data is handled responsibly and ethically.
Data Collection with Consent: A core tenet of EU/UK privacy compliance is ensuring that data is collected based on user consent. Wunderkind operates on a consent-based model, particularly in regions governed by GDPR. This means that users must provide explicit consent before any data is collected or processed. For example, our technology works with consent management platforms (CMPs) operated by our clients to ensure that users who decline tracking are not included in data collection activities. This protects users’ rights to control how their personal data is used.
Client Data Segregation: Wunderkind follows strict data segregation practices and controls over data sharing, ensuring that each client’s data is handled independently. By logically separating data, we ensure that information collected for one client is kept entirely separate from other clients. We never share a client’s identifiable data with other clients or third parties (outside of third-party sub-processors, like for storage purposes) and only use pseudonymous data to maintain our PrivacyID with the consent of the client. This prevents any unauthorized access or misuse of data between clients, providing peace of mind and enhanced security, and ensuring user privacy is respected.
Industry Association Memberships: Wunderkind is a member of leading industry organizations, such as the Network Advertising Initiative (NAI), the Interactive Advertising Bureau (IAB), and the European Digital Advertising Alliance (EDAA). These memberships ensure that Wunderkind is not only compliant with the latest industry standards but also contributes to shaping privacy and data protection practices for the entire digital marketing ecosystem.
Conclusion
Wunderkind’s privacy-first approach, reinforced by top-tier certifications, advanced encryption practices, and adherence to global privacy regulations, ensures that our clients can trust us to handle their data with the highest levels of security and transparency. Our commitment to privacy compliance sets us apart as a leader in performance marketing, giving clients the confidence to build personalized experiences for their users while respecting privacy rights.
By prioritizing data security, adhering to strict privacy regulations, and consistently following best practices, Wunderkind continues to pave the way for responsible, privacy-compliant marketing solutions that drive results without compromising trust.