Finance
Citi: Motion
Financial brands instill confidence and connect in a meaningful and respectful way, with ads that patiently wait until the perfect moment.
Citi ran an animated display ad to promote the super flexible Citi Custom Cash Card. The premium ad experience from Wunderkind made it possible to present the benefits in detail, while remaining engaging and optically appealing.
Showcase
Animated creatives built from existing assets, including storyboards/animation references.
Desktop
Mobile/Tablet
Desktop Overlay
Dimensions: 900px x 600px
Desktop Masthead
Dimensions: 1920px x 480px
Mobile Overlay
Dimensions: 800px x 1200px
Mobile Inline
Dimensions: 700px x 480px
Campaign Options
Enabling advertisers to expand their reach quickly, turning existing creative assets into beautiful high impact ads. They can include video, interactive content, dynamic data and expansion to offer more real estate.
Ad sizes: 900px x 600px, 800px x 1200px, 720px x 480px and 1920px x 480px
Technical Requirements
All creative types require delivery of campaign objective or storyboard, layered PSD files, approved copy, font files (WOFF & OTF) and brand guidelines. Additionally, this creative build requires animation references in MOV or MP4, HTML, PDF storyboards.
Downloadable Specs and Templates are Coming Soon!
Our ad technology knows when you
have your audience’s attention
Exit Intent
When a user's cursor crosses over the browser plane (desktop) or their finger touches down on the URL window (mobile) to leave the site.
Refocus
When a user is inactive for 10 seconds and then scrolls away or moves their cursor away from content.
Reactivity
When a user switches tabs for at least 10 seconds and then returns to their original tab.
Inactivity
When a user is inactive on a publisher's site for a full 30 seconds before becoming active on the page again.
Downscroll
When a user scrolls all the way to the bottom of a finite-scroll page.
Upscroll
When a user scrolls significantly below the fold and then all the way back to the top of the page.
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