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Wunderkind Identity
Provides the most comprehensive network of owned first-party data to recognize and understand consumer behavior.
The Impact
Know all that is knowable about your customers to drive contextual and personalized experiences.
Comprehensive Identity
Customer Knowledge
Privacy and Compliance
“Wunderkind’s Identity solution just works. Their robust identity graph and comprehensive network allow us to recognize consumers, trigger relevant messages, and drive greater customer experiences and revenue lifts for our brand.”
Jay Nigrelli, EVP of Direct to Consumer, Perry Ellis International
Key Capabilities
First Party Data
Wunderkind uses signals that are not cookie-reliant to generate a persistent identifier to identify on-site visitors and in-app behavior.
Identity Graph
Wunderkind Identity recognizes over 9 billion consumer devices and 1 billion consumer profiles per year.
Identity Enrichment
Leverage widely used frameworks such as UID2, which allows advertisers to build scalable cookie-less targeting segments for programmatic activation, and publishers to resolve unknown visitors down to addressable audience groups that maximize CPMs and yield.
PrivacyID
Increase identity rate by consolidating emails, phone, DeviceIDs, browsing, shopping, and third-party identifiers into a single graph powered by proprietary machine learning algorithms.
Server-Side Tracking
Lengthen the time you can recognize visitors, enhancing return visit recognition, and improving onsite experiences with essential first-party cookies.
Cross-Site and Cross-Device
Leverage probabilistic and deterministic methods to identify traffic across sites and devices down to an email address or phone number in your database.
Encrypted Data
Data transfers are encrypted. The data transfers occur via SFTP or HTTPS, leveraging TLS encryption.
A Leader in Identity Resolution
Wunderkind was named a Leader among its competitors in the G2 fall 2024 Grid® Report for Identity Resolution.
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