DvF sees 20% YoY growth with Wunderkind from efficient owned channels

In the years leading up to the pandemic, DvF had seen growth stall across their business and knew their strategy needed to change. The brand had big ambitions, as Gabby Hirata, CEO of DvF, explained: “We wanted to make DvF the most admired company in the world, make great profits, and hit 20% year-over-year revenue growth.” To return to profitable growth, they identified an opportunity to attract a new generation of DvF customers through digital transformation and eCommerce, with a focus on their owned channel reach. Throughout the transformation, DvF put the customer at the center of every initiative and focused on a shared mission for ‘her’.

Wunderkind played a pivotal role in the growth of DvF and its digital transformation. As Hirata explained, “Wunderkind genuinely changed the lives of the DvF team and family.” For the first time in years, the brand is now growing 20% year-over-year. The majority of this growth comes from efficient owned channels like email and text message marketing, which have helped give the customer what she wants with personalized messaging. “It’s not our ego-based decision, it’s our customer’s decision, and technology [Wunderkind] allows us to give her that,” said Hirata.

With Wunderkind’s help, the luxury brand successfully emphasized its legacy, while attracting new customers. The power of this new scalable channel has dramatically improved DvF’s customer acquisition and marketing efficiency, even with a much nimbler marketing team. “We’ve been able to gain 3,000 paying customers every month while spending a quarter of the marketing budget we spent one year ago. All thanks to our eCommerce team and solutions like Wunderkind.” Hirata added that, as of today, the DvF team is now seeing more revenue from Wunderkind than their branded email channel: “60% of our revenue comes from organic, but this only happened because our email channel essentially doubled. That growth has come entirely from Wunderkind.”