In a crowded QSR market, a family-owned QSR with over 1,000 locations in over half of U.S. states, faced a key challenge—how to create urgency around its limited-time meal offerings while ensuring digital engagement translated into real-world visits. To maintain momentum, the brand sought an innovative advertising approach that would drive awareness, boost engagement, and bring hungry customers through the doors—fast.
Cost-Per-Site-Visit
Better cost-per-site-visit vs. Foursquare benchmark
Cost-Per-Action
With countless dining options available, the brand needed a way to stand out and drive immediate action. Traditional digital ads often struggled to convert online engagement into in-store visits, making it difficult to maximize the impact of time-sensitive promotions. The challenge was clear: how to effectively reach high-intent customers at the right moment and motivate them to visit a location.
To tackle this challenge, the QSR brand partnered with WunderKIND Ads to execute a high-impact, full-funnel campaign designed to turn digital engagement into foot traffic. Wunderkind’s proprietary post-content ad placements leveraged real-time disengagement behaviors—such as exit intent and inactivity—to display ads at optimal moments without disrupting the user experience. The campaign featured visually dynamic Carousel Ads, highlighting limited time offers with engaging animations and compelling visuals that made the promotions impossible to ignore. To bridge the gap between digital interest and in-store visits, Tap-to-Map functionality was integrated, allowing users to instantly locate the nearest restaurant with a simple tap. A multi-layered targeting approach ensured ads reached the most relevant audience. By leveraging third-party audience data across both demand-side platforms (DSPs) and supply-side platforms (SSPs), Wunderkind successfully identified and engaged high-intent QSR consumers. The campaign’s effectiveness was validated through a Foursquare Foot Traffic study, which measured in-store visits and overall return on investment.
The campaign delivered exceptional results, particularly in foot traffic and cost efficiency. WunderKIND Ads achieved a CPSV (Cost-Per-Store-Visit) of $0.11, significantly outperforming Foursquare’s industry benchmark of $0.19—a 42% improvement. The Tap-to-Map feature proved instrumental in driving conversions, effectively translating online interest into real-world visits. By leveraging Wunderkind’s High-Impact Ads and precision targeting, the QSR brand successfully strengthened its digital marketing efforts and transformed time-sensitive promotions into measurable business impact. This campaign proved that a strategic combination of innovative ad placements, engaging creative, and data-driven targeting can drive real-world results for QSR brands.
