Talking Text Strategy with Diane von Furstenberg

DVF faced the challenge of optimizing their SMS marketing strategy to drive revenue and improve customer engagement. With a strong brand presence and frequent product launches, DVF needed to ensure their SMS campaigns were not only aligned with their email marketing efforts but also tailored to capture the immediate attention of their audience. They sought to increase traffic to their site, enhance customer interaction, and leverage SMS for key promotional and brand-building moments without overwhelming their subscribers.

To address these challenges, DVF partnered with Wunderkind to develop a cohesive SMS marketing strategy that integrated seamlessly with their existing email campaigns. DVF aligned their SMS and email campaigns to complement each other, using SMS for immediate, attention-grabbing messages and email for more detailed storytelling. They focused on key metrics like revenue and click-through rates, crafting high-impact SMS campaigns around major brand moments and promotions. Additionally, DVF tailored the tone of their SMS messages to be more personal and conversational, recognizing the intimate nature of the channel. Wunderkind’s platform enabled DVF to automate recurring campaigns like cart abandonment reminders, ensuring consistent engagement and revenue generation with minimal manual intervention.