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Karthik Paramasivam, Head of Marketing, Hairstory
In a hyper-competitive market with major players with huge advertising budgets, to reach customers and get a slice of market share, Hairstory needed a partner that empowered them to reach customers at the right time in their purchasing journey.
Wunderkind seamlessly integrated with Hairstory’s tech stack, identifying more of their anonymous website traffic and triggering intelligent re-engagement emails based on purchasing intent and customer actions.