Leading Footwear Brand Utilizes WunderKIND Ads

The brand wanted to reach the incremental A25-54 users online with impactful messaging and a variety of new products to drive a lift in awareness and consideration.

Wunderkind designed eye catching, shoppable creative concepts in multiple high impact ad sizes to run across exclusive WunderKIND Ads inventory. Delivery was limited to a subsection of contextually relevant sites, with additional 3rd party data segments layered on to pinpoint key audience groups.

Creative Strategy:
As added value, the Wunderkind in-house design team used existing standard assets to build male and female targeted concepts displaying multiple products, key brand messaging and a strong call to action.

• Product Carousel: a product carousel functionality was embedded in the ad alongside the brand logo, copy, and a strong call to action. The functionality allowed for 15 best selling items to be displayed to users automatically, with users having the option to interact and scroll.

Targeting Strategy:
Wunderkind implemented a combination of contextually aligned, brand safe sites with a granular, data focused approach to ensure key users were reached in relevant environments.

• Contextual Targeting via Site List: non-news site list
  focusing on top scaling, top performing sites like Sports
  Illustrated, Reader’s Digest and Horoscope.
• Audience Targeting: 3rd party data segments targeting
  users who have shown interest in, or purchased, luxury
  clothing in the past