Shinesty Combines Identity Resolution + Triggered Email & Text

Shinesty faced the challenge of engaging their diverse audience more effectively, especially with their unique sense of humor.  That meant they needed to identify more of their anonymous traffic, convert unknowns to known and captivate their returning contacts leading to increased revenue. Furthermore, they knew combining their triggered email and text messaging from one platform would help optimize their customer journey post-visit. To do this, they needed a partner that could both identify a large percentage of anonymous traffic and deliver revenue generating performance, marketing solutions easily within their lean and marketing team.

By partnering with Wunderkind, Shinesty was able to take advantage of the Wunderkind Identity Network to help them identify anonymous visitors on their website and follow up with personalized, on brand behavioral emails and text messages (SMS & MMS). It also put all of their customer data into one platform for seamless performance and marketing activation. The behavioral flows and personalization provided by Wunderkind also allowed the true personality of Shinesty to shine through and convey their brand’s humor effectively, resonating with their audience and driving engagement. Molly also calls out Wunderkind’s gamification options for first-party data acquisition, one example of which included an interactive spinning wheel (featuring a pickle stopper) that drove significant increases in customer capture rates.

Shinesty’s results with Wunderkind were exceptional. First, they saw how Wunderkind’s Identity Network identified more website traffic than any other solution they tested — whether it be a competitor or in-house — and no one was able to match Wunderkind’s identity rates. Second, they were impressed by the performance of Wunderkind’s triggered messaging, noting that between 10-12% of their total revenue could now be attributed to Wunderkind. When the Shinesty team trialed a text competitor, their text performance took a major hit, primarily from those valued behavioral flows during that month. Back on Wunderkind for both email and text, their text campaigns are performing so well, they even outpaces their email sends. Every year they reevaluate Wunderkind’s performance and every year they stick with Wunderkind because of their great ROI, an important KPI to the Shinesty team.  And when asked what she thinks of the Wunderkind professional services team, Molly ranks them a solid “A.”