Wavemaker

Connor Rose, Group Director, Programmatic, at Wavemaker, discusses various aspects related to advertising trends, attention, sustainability, brand performance, and the role of partners like Wunderkind in the digital advertising space. Connor highlights the importance of finding new and meaningful ways to reach audiences in the digital space, given challenges like ad blockers and ad fatigue. He emphasizes the significance of positive user experiences with ads and the need to measure impact beyond traditional metrics like click-through rates.