Wunderkind vs Retention.com
Boost email revenue by up to 10x* without sacrificing deliverability
Wunderkind identifies 1B profiles annually vs Retention.com’s 250M total
- Identify 1 in 3 visitors to your website
- Drive 6x more revenue than Retention.com, on average
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Get StartedGet Started*Lift in triggered email performance for a Health & Wellness brand, previously with Retention
$5 billion in revenue generated for retail and eCommerce brands in 2024
Wunderkind has the highest identification rates on the market
Retention's smaller identity network relies on cookies and third-party data, limiting your ability to engage potential customers.
Wunderkind recognizes up to 10X more visitors that show real intent on your site, so you can send more targeted emails and drive substantial revenue growth.
Identify 1 in 3 visitors
Through our vast Identity Network of 1 billion consumer profiles.
2 Trillion events tracked per year
Send more effective emails with deeper customer data.
Maintain email deliverability
Keep your sender score high. Only email visitors identified by first-party data.
3.1%
of total digital revenue from one-to-one email, measured last click
240%
lift in triggered abandonment email revenue vs. Retention.com
-70%
Decrease in triggered email revenue when powered by Retention.com
A luxury home & furniture brand migrated their triggered emails from Wunderkind to Retention.com to reduce costs.
After experiencing a considerable drop in abandonment email revenue, the brand returned to Wunderkind to reverse the decline.
Our identification advantage continues to scale email opt-ins and performance.
6 reasons retailers choose Wunderkind
1. Identity Network Size
Identify more visitors with purchasing intent and send emails that generate revenue.
Vs. Retention.com
Cookie-based and poor 3rd party data leads to emails bouncing or reported as spam.
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2. Future-proofing revenue
Since 2010, we’ve invested in building the highest identification rates on the market while staying compliant.
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Vs. Retention.com
Current and upcoming privacy laws put cookie-based technologies at risk.
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3. Full-service and self-service
We handle strategy, creatives, and copy, or choose to manage your own campaigns with Wunderkind Studio.
Vs. Retention.com
Self-service only. Campaigns set up and driving performance are on you.
4. Global Coverage
Drive revenue in all your key markets — compliant with CAN-SPAM, CASL, and GDPR.
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Vs. Retention.com
Only works in the US — not compliant in Canada or Europe
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5. Superior deliverability
Adherence to opt-in practices results in lower spam rates and higher inbox placement.
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Vs. Retention.com
Emails users outside your lists, damaging your deliverability score.
6. Integrate with your tech stack
Platform-agnostic solution that integrates with any existing email infrastructure.
Vs. Retention.com
Offers plenty of integrations but mostly works with clients running on Shopify and Klaviyo.
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The Wunderkind
guarantee
Guaranteed boost in performance based on additional last-click revenue from defined triggered emails sent to engaged, mailable users in your CRM.
Your contract includes a specific dollar amount we’re ready to guarantee through our identification and triggered email campaigns.
Retention vs Wunderkind
Wunderkind numbers speak for themselves
Wunderkind outperforms Retention.com email revenue by up to 10x
Compares US performance of abandonment triggered emails over one year to performance of comparable Wunderkind triggered emails (eg, cart and browse) after switching.
White glove migration from Retention
We’ll only ask you to place a pixel on your site. The Wunderkind team takes care of strategy, copywriting, development, quality assurance testing, and campaign activation.
Thank you!
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