In today’s competitive digital landscape, brands are increasingly looking to understand their website traffic and engage users without relying heavily on paid media and the walled gardens. Wunderkind offers a suite of AI-driven solutions to tackle these challenges, helping brands identify anonymous website traffic, collect valuable first- and zero-party data, and reduce their dependence on traditional paid channels. We sat down with Frank Morales, Senior Marketing Executive at Perry Ellis to learn how Wunderkind is helping the brand achieve these complex goals.
Identifying More Anonymous Website Traffic
One of Wunderkind’s standout features is its ability to recognize and identify anonymous visitors to a brand’s website. This capability is powered by Wunderkind’s innovative Open Graph ID technology, which leverages device IDs to match users and track their journey across the site. As Morales explains, “Wunderkind’s Open Graph ID technology is probably the best in the industry that I’ve come across, in terms of identifying anonymous users with device IDs.” This technology enables brands to build a more detailed understanding of their audiences from the moment they arrive on their websites, setting the stage for more personalized interactions and data collection.
Empowering Retail Brands with First- and Zero-Party Data
With the continued uncertainty regarding the depreciation of third-party cookies in Google, brands need to find alternative ways to gather data directly from their customers. Wunderkind helps companies gather first- and zero-party data, which provides a more direct, transparent, and privacy-compliant view of customer behavior. Morales notes that Wunderkind’s Open Graph technology plays a crucial role here: “The match rate that it provides is something we want to take full advantage of. This will help us collect that first-party and zero-party data.”
By helping brands collect this data, Wunderkind empowers them to better understand their customers and tailor their messaging accordingly. First- and zero-party data are crucial for creating hyper-personalized experiences that resonate with users, fostering stronger connections, and ultimately driving conversions. This approach enables brands to build valuable, direct relationships with customers, which are becoming increasingly important as digital privacy regulations evolve.
A Trustworthy AI Solution for Retail
Wunderkind’s use of AI is another reason brands trust it as a partner in their digital marketing efforts. According to Morales, trust and reliability are key factors in choosing an AI solution, and Wunderkind has consistently delivered on its promises: By tailoring its AI capabilities to meet the unique needs of each organization, Wunderkind has built a reputation as a reliable, high-performing partner in the realm of AI-driven marketing. Its focus on privacy-compliant, customizable AI tools allows brands to gain insights and make data-driven decisions with confidence.
“When you look at the Open Graph, I think Wunderkind’s Open Graph ID technology is probably the best in the industry. I’m very optimistic that Wunderkind can actually deliver on that particular product and innovation.”
Shifting Reliance from Paid Media and Walled Gardens
For many marketers, one of the biggest goals is to reduce dependence on walled gardens and paid media, where control over data and customer relationships is limited. Wunderkind offers a valuable solution by enabling brands to collect data directly from their websites, allowing them to move away from a reliance on third-party platforms for user information. “As one of our primary tools for acquisition,” Wunderkind empowers Perry Ellis to leverage their existing efforts in paid media to drive on-site engagement and data collection.
By capturing data from on-site interactions, brands are better positioned to build their own customer databases and use that information for future campaigns, independent of paid media constraints.
“For every marketer, thereʼs a goal to avoid relying solely on the walled gardens of paid media. That’s where Wunderkind becomes a valuable ally and an extension of your marketing strategy.”
To Conclude:
Wunderkind is paving the way for brands to harness the full potential of their website traffic without depending on walled gardens or paid media. By identifying anonymous users, empowering brands to gather first- and zero-party data, and offering trusted AI applications, Wunderkind equips companies to build direct, meaningful relationships with their customers. In an era where data is more valuable than ever, Wunderkind’s solutions enable brands to thrive in a privacy-conscious, AI-driven marketing environment.