How to Become the Revenue Champion Inside Your Brand

For many e-commerce and CRM professionals, adding a new tool to an already crowded martech stack can feel like an unnecessary luxury—especially when existing ESPs offer a host of tools to drive email, same for some sophisticated SMS platforms. But there’s a reason why brands keep investing in Wunderkind, and more importantly, why some of the most seasoned marketing professionals bring it with them as they move across companies. Wunderkind does more than enhance customer recognition—it’s an intelligent revenue generator that transforms how brands engage with customers and increases the bottom line. Here’s why marketers from diverse industries keep choosing Wunderkind as their go-to solution for maximizing revenue.

Driving Higher Value Through Expanded Reach
One of the standout advantages of Wunderkind is its robust identity network, which includes data on 9 billion consumer devices. This expansive network allows Wunderkind to recognize website visitors who are often invisible to ESPs, effectively expanding the reach of a brand’s owned channels. As Brian Best, a long-time marketer across multiple brands, explains, “Wunderkind’s technology identifies more anonymous traffic, transforming potential missed opportunities into actionable leads”. With access to more contacts, brands see more engagement and can trigger high-intent campaigns like abandoned cart offers with greater reach.

Brandon Maskell, Director of Digital Strategy at Titan Brands, emphasizes that Wunderkind’s data significantly scales personalized messaging. “Wunderkind allows you to send more behavioral emails to a much higher degree because it’s identifying more anonymous traffic and connecting dots that your ESP alone can’t do,” he shared. This scale is a game-changer, helping marketing teams reach previously missed opportunities and deepen their customer engagement.

Revenue Growth That Justifies the Investment
When discussing the cost of Wunderkind, Lauren Zarzour, Senior Director of Paid and Owned Marketing at Kendra Scott, emphasizes the value of return on investment and incremental gains. Zarzour describes the financial discussions she has internally, acknowledging that Wunderkind is a premium service, yet one that justifies its spend by driving visible returns. She says, “I’m spending this, but look at what I’m getting back—and that’s just the last-click attribution. It’s an easy story: yes, it’s an investment, but you get what you pay for.” Zarzour notes that previous attempts to achieve the same results without Wunderkind were unsuccessful, underscoring how the platform’s identity-matching capabilities make it more than worth the cost. The platform’s consistent performance enables her to “prove out the ROI every time,” validating the investment to key stakeholders.

Brian Best also speaks to this, explaining that while some CFOs might hesitate at the expense, they’re quickly won over when they see the ROI during Wunderkind’s pilot programs. The incremental revenue that Wunderkind adds can be seen in real-time through the brand’s own analytics, allowing teams to present clear data to executives. As Best puts it, “Wunderkind drives a lot of value… and proves its worth by showing immediate results that impact our contribution margin”.

Molly Wallace Kerrigan, Senior Director of Retention at Shinesty, explains that while Wunderkind requires a thoughtful budget allocation, it consistently proves its value by demonstrating clear and measurable ROI. “I focus on the ROI aspect and the unique value the platform brings in identity resolution and engagement,” says Kerrigan. She leverages Wunderkind’s identity network, which not only secures current performance but positions her team for long-term gains, making it easy to defend the investment. “It’s a conversation I revisit annually with leadership, and every year, Wunderkind continues to make a strong case for itself,” she adds, highlighting that Wunderkind’s adaptability to evolving customer engagement needs ultimately helps her achieve—and often exceed—revenue goals.

Empowering Marketers to Do More with Less
Wunderkind’s platform isn’t just a high-powered identity solution; it also includes tools that make campaign execution simpler and faster. For example, the new Studio feature lets marketers create and edit emails, SMS, and onsite messages without waiting on external teams. “Studio lets us take control of our campaigns, speeding up our timeline,” says Maskell, who appreciates the efficiency it brings to his agile team. This autonomy means that smaller marketing teams can operate like large ones, quickly adapting to trends and refining campaigns to achieve the best results.

Career Growth for Marketers Who Champion Revenue Generation
Marketers who bring in Wunderkind often find themselves recognized as revenue champions within their organizations, which ultimately advances their careers. As Best pointed out, “In every role where I’ve implemented Wunderkind, it became a primary revenue driver. That’s a compelling accomplishment to bring to any future employer”. By implementing a tool that’s proven to drive incremental revenue, marketers build a reputation for making strategic choices that boost profitability—a benefit that resonates at the executive level.

Wunderkind as a Strategic Partner
Wunderkind’s support goes beyond technology. Their “white-glove service” provides hands-on help with onboarding, campaign optimization, and advanced analytics, making them more of a strategic partner than a software provider. As Frank Morales from Perry Ellis explained, Wunderkind’s support has been invaluable in educating and empowering his team, especially for marketers new to lifecycle CRM. “They don’t just implement campaigns; they work with us to think strategically, constantly helping us drive more value from the tool,” Morales shared.

Wunderkind as the Secret Weapon in Martech
For brands hesitant to invest in Wunderkind, the proof lies in the data, the scale, and the long-term revenue impact that countless marketers have seen firsthand. As Kyle Brucculeri, a fractional CMO, aptly summarized, “Wunderkind’s secret sauce is in the identity. They can identify more visitors and serve them the right message at the right time, creating conversions that our ESPs can’t achieve on their own”. Marketers who recognize Wunderkind as an intelligence layer on top of their existing stack find themselves leading the charge on revenue growth, securing their reputation as pivotal players in their company’s success.

For those looking to amplify their reach, optimize engagement, and gain recognition as a revenue champion, Wunderkind may be the strategic advantage they need to stand out and drive meaningful business impact.

For CMO’s, Wunderkind guarantees revenue. That guarantee makes it an easy yes.
For marketing managers, your responsibility is to arm your teams with the best in breed solutions to activate across their remit while also justifying to leadership the need for specialized solutions to drive revenue while creating efficiencies. Wunderkind ticks both boxes while integrating directly into your existing ESP with ease. Your stack stays stable, but you supercharge your team’s output.

For the practitioner level email manager, e-com director or CRM lead, Wunderkind supercharges your owned channel revenue well beyond your ESP or current text platform. It automates much of your busy work of segmenting and journey building while uses AI to surface key opportunities that you can activate instantly. Wunderkind’s Studio also provides the creative edit tools you need to work quickly and seize on last minute opportunities.

Bringing Wunderkind to the attention of leadership could be the best career advancing move you can make this year. This is exactly what Brian Best, Brandon Maskell and others have done to advance their careers and chart their path as the CMO’s of tomorrow.

How to Become the Revenue Champion Inside Your Brand

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