In the fast-paced world of digital marketing, having access to comprehensive and customizable analytics is essential for driving informed decision-making.
Custom Reports is a powerful feature within the Analytics application of Wunderkind’s Autonomous Marketing Platform that empowers users to create fully customized data tables, enabling greater flexibility and control over performance metrics.
Why Custom Reports Matter
Custom Reports eliminate the constraints of predefined reporting formats, allowing marketers to tailor their analytics to match specific business needs. Whether tracking engagement at the website or experience level, analyzing key performance indicators (KPIs) across various channels, or exporting data for further analysis, Custom Reports provide the insights necessary to optimize marketing efforts effectively.
Key Features and Benefits
- Customizable Report Creation: Build tailored reports from scratch, select from a wide range of metrics (experience-level, website-level, or ads), and specify date ranges and grouping options for precise and actionable performance insights.
- Streamlined Management and Sharing: Efficiently manage reports with features like cloning, deleting, and renaming. Plus, export to CSV files for easy analysis and stakeholder collaboration.
- Automated Scheduling for Convenience: Schedule one-time or recurring reports on a daily, weekly, or monthly basis for consistent and timely data delivery. Reports can be sent to any email address, making it easier to share insights with stakeholders beyond Platform users.
Types of Reports
Custom Reports support three primary types of data analysis:
Website-Level Reports
Website-level reports aggregate metrics across all marketing activities, including triggered email, triggered text, on-demand text, and onsite performance. This holistic view helps businesses measure the impact of their marketing strategies and refine their approach accordingly.
Experience-Level Reports
Experience-level reports focus specifically on triggered email and triggered text messages. Users can group data by:
- Strategy: View metrics by campaign types such as abandonment, catalog, and welcome strategies.
- Experience: Analyze performance based on customer interactions like cart abandonment, category abandonment, price drop alerts, and back-in-stock notifications.
- Sends: Track data for individual email or text messages, allowing for granular performance analysis.
Ads Reports
Ads reports provide insights into performance metrics for advertising campaigns, helping users evaluate engagement, conversions, and return on investment for their paid media strategies.
Wunderkind’s Attribution Models
Understanding how marketing efforts contribute to conversions is critical for optimizing campaigns. Wunderkind employs two distinct attribution models to track performance effectively:
- Click + 24 Hour (for Email and Text experiences): This model attributes 100% of a conversion to any click within a 24-hour window. If a user interacts with both an email and a text message within 24 hours before making a purchase, both channels receive full credit.
- All Credit 30 (for Onsite experiences): Any conversion that occurs within 30 days of engaging with an onsite experience is attributed to that interaction. For example, if a user completes an onsite quiz and returns within 30 days to make a purchase, the quiz experience gets full credit.
How to Access Custom Reports
Custom Reports are available in the Autonomous Marketing Platform under the Reports sub-navigation in the Analytics section. Users can log in with their existing credentials to start creating reports.
For more details on how to use Custom Reports, navigate to this Help Center article.
Enhancing Marketing Performance with Custom Reports
With the flexibility to analyze performance at both website and experience levels, Custom Reports gives marketers unprecedented control over their data. Users can pull vast amounts of data for detailed insights, but for optimal performance, it’s recommended to use weekly or monthly groupings for longer date ranges. For website-level reports, daily data is available for up to 13 months, while experience-level reports offer daily data for up to 6 months.
To further streamline analytics, users can set up automated scheduling for their reports, ensuring timely delivery of critical insights without the need for manual updates.
Existing Wunderkind clients can access Custom Reports today by logging into the Autonomous Marketing Platform with their credentials. If you’re new to Wunderkind and want to see how Custom Reports can transform your marketing analytics, click Get Started to submit a request for a demo.