Welcome to the Fall/Winter 2024 edition of our Product Update blog series! This past season brought exciting advancements to Wunderkind’s Autonomous Marketing Platform, designed to enhance marketing efficiency, deepen customer engagement, and drive revenue growth. Here’s what’s new:
Wunderkind Identity
Part of the Autonomous Marketing Engine, Wunderkind Identity offers the most comprehensive network of owned first-party data to recognize and understand consumer behavior. Our network identifies over 9 billion consumer devices and more than 1 billion consumer profiles annually—a 30% to 50% lift in identified consumer profiles compared to leading ESPs. Additionally, we observe trillions of digital events each year, adding invaluable context to our identity graph.
The platform’s cross-site and cross-device capabilities enable marketers to identify traffic down to email addresses and phone numbers, ensuring a seamless customer journey across channels.
Marketers and publishers can expect:
– Increased, sustainable revenue growth from owned channels, including email and text.
– Improved customer experiences through one-to-one personalized messaging and targeting.
– Privacy and compliance: We adhere to GDPR, CCPA, and CPRA regulations, maintaining the highest global data privacy standards.
Our robust solution currently powers over $5 billion in annual revenue for our clients. Learn more about Wunderkind Identity here.
Studio for Onsite
Studio Onsite extends the capabilities of Wunderkind Studio, enabling marketers to manage email and onsite strategies within a single platform. With intuitive tools, you can create, customize, and deploy onsite experiences—like email sign-up forms, cart replenishment messages, and promotional banners—without relying on multiple platforms or development support.
Studio Onsite provides:
– A unified platform to manage email and onsite strategies.
– Intuitive tools for designing and deploying personalized, high-performing onsite experiences.
– The ability to quickly adjust layouts and content, ensuring efficient workflows and minimizing dependencies on the Wunderkind team.
Studio Onsite gives you the tools to deliver impactful, personalized experiences while saving time and resources. Learn more about the new feature here.
Studio: Movable Ink Integration
Wunderkind is thrilled to announce our strategic partnership with Movable Ink, the industry leader in personalized marketing. This collaboration combines the scale of Wunderkind’s identity-powered, hyper-personalized messaging with Movable Ink’s expertise in creating visually captivating, real-time content. Together, we help brands deliver highly relevant, timely experiences that improve customer engagement and conversion rates.
Key benefits of this integration include:
– Movable Ink’s real-time, dynamic content creation: Seamlessly insert real-time information—like location, time, and more—into marketing campaigns to keep content fresh.
– Wunderkind’s enhanced customer insights: Gain deep insights into customer behavior and preferences, enabling more targeted and effective campaigns.
– Increased engagement and conversion rates: Capture attention, nurture interest, and drive conversions with personalized content tailored to each customer.
This partnership empowers brands to deliver exceptional customer experiences with ease. Learn more about it here.
Analytics: Overview Dashboard
Wunderkind’s Autonomous Marketing Platform now has an Overview Dashboard, which provides a unified snapshot of your brand’s marketing strategies and performance. This Wunderkind Analytics tool helps brands focus on high-impact areas, adapt to trends, and maximize engagement and ROI.
With the Overview Dashboard, marketers can:
– View key metrics across channels: Monitor onsite, email, text, and ad performance at a glance.
– Compare performance over time: Easily track trends using pre-set or custom timeframes.
– Choose flexible attribution models: Toggle between Wunderkind’s and GA4 attribution models for deeper campaign insights.
Learn more about the new Overview Dashboard here.
Text: Long Code Support
Wunderkind has expanded its texting capabilities with long codes (10-digit long codes or 10DLCs) for clients in the US and UK. Long codes are ideal for brands with lower-volume, conversational messaging needs and offer a more cost-effective solution for getting started with Wunderkind Text.
Benefits of long codes include:
– Faster setup and onboarding for new clients.
– Optimization for personalized, conversational messaging, such as customer support.
– Affordability and efficiency for brands with smaller subscriber lists (approximately 15,000 or fewer).
Learn more about this new feature here.
That wraps up our Winter 2024 product update! As always, we’re committed to delivering tools that drive unparalleled performance. Stay tuned for more innovations in the months ahead.
Have questions or feedback? Visit the Wunderkind Help Center for details and support.