2023 Black Friday and Beyond: Strategies to Boost Your Revenue

Predictions and best practices for Black Friday, Cyber Monday and beyond

Cyber Week 2023 is just around the corner—and it’s time to start preparing. What are the anticipated trends in sales growth and consumer spending during this year’s holiday season?  How can retailers ensure their marketing efforts will perform and set them up for success in the new year?

In this guide, we equip you with the knowledge and best practices you need to prepare for the biggest shopping week of the year. You’ll find key market trends and digital strategies to help you re-engage, attract and convert loyal customers, so your brand can have the most successful Cyber Week yet.

In this guide, you’ll learn:

• The state of retail during the holidays 
• Predictions for BFCM 2023
• Where and how to meet consumers on different channels and foster loyalty
• How to deploy BFCM marketing strategies successfully to drive revenue