Wunderkind vs Bluecore
3 ways Wunderkind drives more revenue for online retailers
1.
Earn up to 4x more revenue than Bluecore from triggered email
2.
Identify 3-6x more of your traffic, without relying on cookies
3.
Wunderkind offers full-service or flexible stack integrations, Bluecore doesn’t.
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eCommerce retailers choose Wunderkind
See up to 4.75x lift in
triggered email revenue vs Bluecore
*Compares US performance of Bluecore abandonment triggered emails alone prior to adding Wunderkind
Wunderkind identifies millions more of your visitors, unlocking millions more in revenue
Bluecore’s identity database is smaller than Wunderkind’s and relies on cookies, which means lost opportunities over time.
Wunderkind uses persistent, non-cookie data to identify more high-intent visitors, and now offers flexible integrations to trigger real-time 1:1 messages directly through your existing ESP, SMS, or CDP.
6x increase in on-site identification
Go from knowing who 1 in 20 visitors are to 1 in 3 visitors
3-5x more emails captured
Scale your list growth rate with email and test capture strategies
Non-cookie reliant Identity Network
Trillions of events processed, across tens of billions of profiles
16x your total last click ROAS
Wunderkind generates more bang for your buck than other channels
Unlike Bluecore
Wunderkind guarantees
performance
We’ll drive 6-15% of total digital revenue from triggered abandonment emails only.
On average, it takes us 1 month to reach your guaranteed performance. If your targets are not met, we run for free until they are.
Send triggered emails to more users than ever before
Wunderkind identifies more of the traffic that's on your site and their behaviors. Send the right email, with the right offer, at the right time to drive re-engagement and purchases.
Abandonment Emails
They are highly personalized and well-timed, but usually drive only 1-2% of revenue due to identification limits. The Wunderkind Identity Network increases traffic identification, scaling these emails to 6-10% of total digital revenue, measured by last-click analytics.
Catalog Emails
These emails re-engage visitors by bringing them back to the site after product feed changes. Wunderkind tailors best practices to fit each client’s needs, selecting relevant modules, customizing thresholds and lookback windows, and segmenting emails for targeted messaging.
Switched from bluecore to Wunderkind
“We were able to increase the send volume of our site abandonment emails by 300% with Wunderkind."
Senior Director of Marketing15-20% lift
in total revenue
300% lift
in volume of website abandonment emails
Drive 5-10% of your total digital revenue with Wunderkind text
Wunderkind identifies, opts-in, and re-engages more of your subscribers with high-converting messages.
“Wunderkind has been an incredible tool to ensure that we’re maximizing our spend. They help us bring consumers back to site with thoughtful experiences based on intent they’ve shown on our website."
VP of Digital
9.8%
of total digital revenue driven by text
4.7x
YoY growth in revenue driven by Wunderkind
Grow your email and text subscribers up to 5x faster
Leverage hundreds of behavioral triggers and segmentation options to show the right message when users are most likely to opt-in.
High-quality jewelry brand, Kendra Scott, was looking to increase personalization. They partnered with Wunderkind to boost the reach of their triggered email program. The result? A 2x lift in revenue.
Senior Global CRM Manager
6.6%
of total digital revenue from triggered email, measured last click
2x
lift in triggered email revenue from Bluecore
Wunderkind Vs Bluecore
Performance and feature comparison
| Wunderkind | Bluecore | |
|---|---|---|
| Triggered email results | Up to 4x higher than Bluecore | - |
| Text and email list growth | Up to 3x higher than Bluecore | - |
| Anonymous user identification | Up to 6x higher than Bluecore | - |
| Campaign types | Wunderkind drives 10-25% of your total digital eCommerce revenue with only 6 campaigns Cart Abandonment | Product Abandonment | Category Abandonment | Price Drop | Back in Stock | Low in Stock | Bluecore requires more triggered and non-triggered campaigns to achieve performance Cart Abandonment | Product Abandonment | Category Abandonment | Price Drop | Back in Stock | Low in Stock | Search Abandonment | Post-purchase At-risk | New Arrivals | Non-triggered, marketing emails and text |
| Identity database | 1 billion privacy compliant consumer profiles 1 trillion daily events 9 billion devices identified | 900 million email addresses 10 billion daily events |
| Cookie based? | Non-cookie reliant Persists atda up to 10x better than cookies on Safari | Yes Data expires with time |
| Integration flexibility | Limited Requires brands to run all campaigns through its platform, limiting flexibility, transparency, and creative control | Full-service, self-service, or hybrid Integrate via SDKs, APIs, and Signals to power decisioning within your current ESP/SMS/CDP. |
$5 billion in revenue generated for online retailers in 2025
Brands that switched from Bluecore to Wunderkind and improved their performance marketing results
White glove migration from Bluecore
Whether you want to use Wunderkind in a fully managed, hybrid, or API-first mode, Wunderkind adapts to your team, tools, and goals. Tap into the power of Wunderkind—on your terms. Start with Signals to drive quick lift, or integrate via SDKs and APIs to make Wunderkind part of your stack. Let’s talk and determine which path is best for your strategy and martech stack.
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